Novelty print is sometimes known as conversational print and this was a huge trend in the 1940s to early 1960s, frequently it is a themed print- something more definite than simply an abstract design or a floral print. These novelty designs started appearing during war time in fabrics- for example the iconic “V for Victory” print. Then designs started getting more exotic and exciting- almost an idealising of life in a time of austerity- such as holidays (like this postcard print dress) or exotic locations (like this Spanish themed dress). Novelty prints went further than off the peg items or homemade items using a bolt of fabric, and soon panel kits or border print bolts were sold to be made at home to create a really unique design.
|The four pictures to the left are examples of early novelty print, an on the right a modern reproduction dress print.|
We love seeing novelty prints and dresses so please share your favourite with us in the comments or over on our Facebook page